Key Responsibilities:
Digital Marketing Strategy Development and Alignment
Craft digital marketing strategy in conjunction with agencies using consumer research, industry trends and benchmarks, and proven methodologies to optimise online engagement
Perform competitor analysis to ensure the company has a distinctive and differentiated voice in the market Identify new opportunities based on customers buying trends and their response to marketing campaigns Based on strategy, consistently provide direction, structure, business plans and support to the BUs. This includes identifying required resources, personnel and funding to achieve goals
Digital Marketing Operational Delivery Management
Determine appropriate and viable methods on how to execute digital marketing campaigns via digital channels to grow the company's brand presence and acquire new customers
Drive traffic to owned online platforms through proven online performance marketing tactics (ie. content marketing, Influencer marketing, user generated content, SEO, paid media, retargeting) for brand building (ESG); lead generation; self service functions; product and service offers and customer queries
Manage digital marketing team's delivery, output and time investment
Collaborate with Commercial Bus to source content
Oversee quality and risk management of all content that is published on owned and third-party sites
Ensure brand identity compliance on all digital channels by conducting regular content audits on owned and third-party platforms
Ensure alignment with Corporate Affairs on risk and reputation
Ensure integration with Public Relations planning
Collaborate with CX to ensure a seamless customer experience and contribution of digital marketing in customer value management
Work closely with Online Strategy team on platform functionality and feature capability as well as marketing technology utilization and build
Digital Campaign Analytics
Utilise online campaign analytics to guide strategic direction and adaptation of digital marketing activities and to track lead conversion and attribution
Instil a culture of rigorous reporting and compiling weekly dashboards to track and report on performance of campaigns, while providing insights and continuous improvement recommendations
Work closely with the Online Strategy team on data monitoring and reporting
Budget and Cost Control
Drive the Digital Marketing budget planning and coordinate with stakeholders across the organisation including Commercial BUs
Coordinate with the finance team to discuss the annual Digital Marketing budget
Ensure the efficient allocation and spend of the Digital Marketing budget – drive a positive ROI on marketing spend
Manage and optimize the budget, Monitor costs and determine initiatives to increase efficiencies and optimize resources - maximize cost/benefit ratios
Ensure Vendor and IT costs are effectively managed
Manage projects or initiative budgets in line with business objectives.
Governance, Policies & Procedures
Develop procedures, policies and work flows to instill clear governance and reporting adherence for GTM activities which take place within the BUs
Keep abreast of legislation and identify operational changes required to ensure compliance and improve efficiency. Sign off / make decisions regarding operational changes
Ensure effective implementation of (and compliance towards) company policies, processes, and procedures. Put effective methods and standards in place in alignment with aforementioned
Oversee and ensure the establishment of systems and practices in order to comply with best practices, legislation or other regulations and guidelines
Continuously review key risks, issues and dependencies and set mitigation actions. Proactively flag and escalate issues and manage impacts on resources, cost and productivity
Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
Set up and participate in operational and tactical meetings, where required
Continuous Improvement
Drive continuous improvement on all business development verticals
Keep abreast of international best practice, technologies and industry trends. Keep up to date with new products and services and their impact.
Proactively research relevant best practice and processes, recommending translation of these in the strategic framework
Review and encourage team idea generation
Lead and/or play an active role in transformational and strategic projects impacting area of responsibility
People Leadership /Management
Set integrated goals and objectives for the team within the group in order to achieve a future-focused, future-fit high-performing organisation
Provide technical, procedural and policy guidance to staff, colleagues , partners and vendors
Attract, develop and retain appropriate talent. Build talent by identifying and developing new leaders for the respective environment
Create and implement personal development plans
Define the KPAs and KPIs that will be cascaded down to each area
Manage Performance and identify training needs. Coach and guide subordinates
Enable and model healthy employee relations and collaborative teamwork
Manage diversity, develop, and embed an Employment Equity plan for the business area
Contribute to building a culture of continuous evaluation and improvement. Drive a culture of high performance, accountability and consequence management
Act as an ambassador for the team by living the values and vital behaviours and changing and influencing employees’ behaviour
Education:
Bachelors degree in Commerce, Marketing, Communication or related area
Post Graduate qualification advantageous
Experience:
Minimum 8 years’ experience including:
Minimum 3 years of Senior Management Experience
Minimum 5 years managing staff
Work across diverse cultures and geographies
Experience in Telco/ Techco industry
In depth understanding of Groups products and services
Experience with Digital marketing strategy development and execution
Successful track record in Digital Marketing and campaign management
Good understanding of the digital / social media landscape
Skills:
Fluent in English
Digital Marketing and Technology Proficiency: Knowledge and experience in leveraging digital marketing tools and technologies. This includes proficiency in social media platforms, content management systems, marketing automation tools, data analytics, and other relevant digital marketing technologies.