Core Purpose:
To establish and lead a world class capability (COE) focused on growing the company's digital presence in the market through inbound and outbound marketing
To provide strategic direction for growing customer reach and engagement and lead through owned and third-party digital platforms that increase brand eminence and contribute to the broader Go To Market strategy
To apply the latest, proven techniques to optimise campaign delivery for demand generation and contribute demonstrable value to MTN's growth strategy
Job Outcomes:
Improved support to all the BUs in digital marketing
Increased growth of company's digital presence in the market
Enhanced adoption of a best of breed digital approach and application of latest proven techniques for campaign delivery
Optimized delivery of digital campaigns
Improved collaboration and alignment with Online Marketing and Commercial teams and Customer Experience (CX) and Corporate Affairs
Improved ROMI
Optimized processes, new initiatives and improved operations/ways of work
Enhancement of the brand and its brand position
Key Responsibilities:
Digital Marketing Strategy Development and Alignment
Craft company; digital marketing strategy in conjunction with agencies using consumer research, industry trends and benchmarks, and proven methodologies to optimise online engagement
Perform competitor analysis to ensure company has a distinctive and differentiated voice in the market
Identify new opportunities based on customers buying trends and their response to marketing campaigns
Based on strategy, consistently provide direction, structure, business plans and support to the BUs. This includes identifying required resources, personnel and funding to achieve goals
Digital Marketing Operational Delivery Management
Determine appropriate and viable methods on how to execute digital marketing campaigns via digital channels to grow the brand presence and acquire new customers
Drive traffic to owned online platforms through proven online performance marketing tactics (ie. content marketing, Influencer marketing, user generated content, SEO, paid media, retargeting) for brand building (ESG); lead generation; self service functions; product and service offers and customer queries
Manage digital marketing team's delivery, output and time investment
Collaborate with Commercial Bus to source content
Oversee quality and risk management of all content that is published on owned and third-party sites
Ensure brand identity compliance on all digital channels by conducting regular content audits on owned and third-party platforms
Ensure alignment with Corporate Affairs on risk and reputation
Ensure integration with Public Relations planning
Collaborate with CX to ensure a seamless customer experience and contribution of digital marketing in customer value management
Work closely with Online Strategy team on platform functionality and feature capability as well as marketing technology utilization and build
Digital Campaign Analytics
Utilise online campaign analytics to guide strategic direction and adaptation of digital marketing activities and to track lead conversion and attribution
Instil a culture of rigorous reporting and compiling weekly dashboards to track and report on performance of campaigns, while providing insights and continuous improvement recommendations
Work closely with the Online Strategy team on data monitoring and reporting
Budget and Cost Control
Drive the Digital Marketing budget planning and coordinate with stakeholders across the organisation including Commercial BUs
Coordinate with the finance team to discuss the annual Digital Marketing budget
Ensure the efficient allocation and spend of the Digital Marketing budget – drive a positive ROI on marketing spend
Manage and optimize the budget, Monitor costs and determine initiatives to increase efficiencies and optimize resources - maximize cost/benefit ratios
Ensure Vendor and IT costs are effectively managed
Manage projects or initiative budgets in line with business objectives
Education:
Bachelors degree in Commerce, Marketing, Communication or related area
Post Graduate qualification advantageous
Experience:
Minimum 8 years’ experience including:
Minimum 3 years of Senior Management Experience
Minimum 5 years managing staff
Work across diverse cultures and geographies
Experience in Telco/ Techco industry
In depth understanding of company's products and services
Experience with Digital marketing strategy development and execution
Successful track record in Digital Marketing and campaign management
Good understanding of the digital / social media landscape
Skills:
Fluent in English
Digital Marketing and Technology Proficiency: Knowledge and experience in leveraging digital marketing tools and technologies. This includes proficiency in social media platforms, content management systems, marketing automation tools, data analytics, and other relevant digital marketing technologies.