Head of Integrated Media

• Craft MTN’s digital marketing strategy in conjunction with agencies using consumer research, industry trends and benchmarks, and proven methodologies to optimise online engagement
• Perform competitor analysis to ensure MTN has a distinctive and differentiated voice in the market
• Identify new opportunities based on customers buying trends and their response to marketing campaigns
• Based on strategy, consistently provide direction, structure, business plans and support to the BUs. This includes identifying required resources, personnel and funding to achieve goals

Digital Marketing Operational Delivery Management

• Determine appropriate and viable methods on how to execute digital marketing campaigns via digital channels to grow MTNs brand presence and acquire new customers
• Drive traffic to owned online platforms through proven online performance marketing tactics (ie. content marketing, Influencer marketing, user generated content, SEO, paid media, retargeting) for brand building (ESG); lead generation; self service functions; product and service offers and customer queries
• Manage digital marketing team’s delivery, output and time investment
• Collaborate with Commercial Bus to source content
• Oversee quality and risk management of all content that is published on owned and third-party sites
• Ensure brand identity compliance on all digital channels by conducting regular content audits on owned and third-party platforms
• Ensure alignment with Corporate Affairs on risk and reputation
• Ensure integration with Public Relations planning
• Collaborate with CX to ensure a seamless customer experience and contribution of digital marketing in customer value management
• Work closely with Online Strategy team on platform functionality and feature capability as well as marketing technology utilization and build

Digital Campaign Analytics

• Utilise online campaign analytics to guide strategic direction and adaptation of digital marketing activities and to track lead conversion and attribution
• Instil a culture of rigorous reporting and compiling weekly dashboards to track and report on performance of campaigns, while providing insights and continuous improvement recommendations
• Work closely with the Online Strategy team on data monitoring and reporting

Budget and Cost Control

• Drive the Digital Marketing budget planning and coordinate with stakeholders across the organisation including Commercial BUs
• Coordinate with the finance team to discuss the annual Digital Marketing budget
• Ensure the efficient allocation and spend of the Digital Marketing budget – drive a positive ROI on marketing spend
• Manage and optimize the budget, Monitor costs and determine initiatives to increase efficiencies and optimize resources – maximize cost/benefit ratios
• Ensure Vendor and IT costs are effectively managed
• Manage projects or initiative budgets in line with business objectives

Governance, Policies & Procedures

• Develop procedures, policies and work flows to instill clear governance and reporting adherence for GTM activities which take place within the BUs
• Keep abreast of legislation and identify operational changes required to ensure compliance and improve efficiency. Sign off / make decisions regarding operational changes
• Ensure effective implementation of (and compliance towards) company policies, processes, and procedures. Put effective methods and standards in place in alignment with aforementioned
• Oversee and ensure the establishment of systems and practices in order to comply with best practices, legislation or other regulations and guidelines
• Continuously review key risks, issues and dependencies and set mitigation actions. Proactively flag and escalate issues and manage impacts on resources, cost and productivity
• Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
• Set up and participate in operational and tactical meetings, where required

Continuous Improvement

• Drive continuous improvement on all business development verticals
• Keep abreast of international best practice, technologies and industry trends. Keep up to date with new products and services and their impact on MTN SA
• Proactively research relevant best practice and processes, recommending translation of these in the strategic framework
• Review and encourage team idea generation
• Lead and/or play an active role in transformational and strategic projects impacting area of responsibility

People Leadership /Management

• Set integrated goals and objectives for the team within MTN in order to achieve a future-focused, future-fit high-performing organisation
• Provide technical, procedural and policy guidance to staff, colleagues , partners and vendors
• Attract, develop and retain appropriate talent. Build talent by identifying and developing new leaders for the respective environment
• Create and implement personal development plans
• Define the KPAs and KPIs that will be cascaded down to each area
• Manage Performance and identify training needs. Coach and guide subordinates
• Enable and model healthy employee relations and collaborative teamwork
• Manage diversity, develop, and embed an Employment Equity plan for the business area
• Contribute to building a culture of continuous evaluation and improvement. Drive a culture of high performance, accountability and consequence management
• Act as an ambassador for the team by living the values and vital behaviours and changing and influencing employees’ behaviour

Skills

• Fluent in English
• Digital Marketing and Technology Proficiency: Knowledge and experience in leveraging digital marketing tools and technologies. This includes proficiency in social media platforms, content management systems, marketing automation tools, data analytics, and other relevant digital marketing technologies.